Accepting credit card payments on your web site is very important if you want to increase sales. Many people are less trusting of web sites that do not accept credit cards, because it makes your web site appear less professional. Also you will possibly lose business, because a person might want to make a purchase immediately, and can only use a credit card to do so. If they have to wait to mail a check or a money order, then they might decide that they do not need your product that badly after all. Once a person decides to make a purchase you want to make it as easy as possible for them to complete their intended purchase.
The idea of accepting credit card payments on your web site might seem like a daunting task, but it can be quite easy if you use a third party merchant to accept credit card payments for you. Many third party merchants exist for the sole purpose of accepting credit card payments online. You will definitely want to research these merchants and choose the merchant that fits your web site and your budget best. However you want to make sure the merchant is reputable, because many cases of credit card fraud exist on the web today. Many of these merchants will charge a setup fee as well as a per transaction fee. It is usually better to accept a larger setup fee than to accept a larger per transaction fee.
There are many reasons to use a third party merchant for accepting credit card payments on your web site. When dealing with a person’s credit card information you need to be very careful that this information is secure. Third party merchants have already created implementations of accepting credit card payments that are secure. Also, customers will feel better about giving their credit card information if they know a reputable merchant is processing their transaction. Third party merchants also make accepting credit card payments on your web site very easy to implement. Most of these merchants offer technical support for the initial setup, and ongoing support if you start experiencing any problems.